Marketing Cloud Email Specialist

Demonstrate your knowledge on email marketing best practices using the Marketing Cloud Email application (Email Studio). An essential certification before progressing further on the Marketing Cloud certification pathway.

Exam Topics

The exam will test your knowledge on: Subscriber Lists and Data Extensions, Data import data into Marketing Cloud, Segmentation tools (apply to subscribers and data), Marketing unsubscribe/subscription management solutions, Marketing automation solutions – recommending the best SFMC option, Email Campaigns: email messaging, deploying campaigns, managing content, sending options, A/B testing, responsive design, Email reporting metrics, running ad hoc and automated reports in Marketing Cloud, Legal compliance, deliverability (high-level understanding), Subscriber acquisition methodologies, Approvals
Trailhead Exam Guide

MARKETERS

Salesforce Path

Mid-level

Level of Experience

6-12 months

Recommended Experience

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