Pardot Consultant

For consultants working the full project lifecycle of Pardot implementations. Prove you can design, build and implement Pardot, and advise on B2B marketing automation strategy.

Exam Topics

The exam will test your knowledge on: Evaluation (17%): assessing a customer’s current Salesforce and Pardot landscape, identifying business needs, Account Configuration (20%): importance of technical setup, data migration plans, access strategy, Automating Business Processes (17%): automation tool(s) recommendations for a given scenario, a sequence of events (assets, automations, notifications, etc.), lead nurturing strategies, Email Marketing (10%): best practices, Lead Management (14%): lead generation strategy with Pardot assets, route qualified/unqualified prospects, Personalizing the Prospect Experience (8%): recommend personalization features to use, consent management requirements, Reporting, Metrics & Analytics (11%): reporting in Pardot (marketing assets), B2B Marketing Analytics (B2B MA) Salesforce Engage (3%): high-level configuration, benefits.
Trailhead Exam Guide

MARKETERS

Salesforce Path

Mid-level

Level of Experience

1+ year

Recommended Experience

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