AppExchange is a marketplace that provides all Salesforce products, including Salesforce apps, lightning components, flow solutions, etc. It is one of the biggest business app marketplaces, and most people use the ecosystem for installing applications in the tap of fingers. People hire a Salesforce AppExchange consultant or expert to perfectly integrate all the things into a single system. In this modern world, solving issues is important, and it can be done by creating solutions with Salesforce components. The Salesforce AppExchange is a community where Salesforce partners, clients, or brands can make solutions as multiple services.
Moreover, the AppExchange helps customers reach great business solutions and is a tools hub to uncover optimum productivity. The Salesforce AppExchange is a place that benefits the ISVs to sell applications, and enterprises utilize these apps for extending Salesforce functionality. With the help of a Salesforce AppExchange consultant, enterprises can get updated apps and create a seamless experience while integrating with Salesforce. In the blog, you will understand how AppExchange works and the best practices to follow for creating an app on Salesforce AppExchange.
How does Salesforce AppExchange Work?
Listing the application on AppExchange is of utmost importance to promote any lightning application or component. This listing comprises your solution’s description, support details, and pricing. One can attach white paper, videos, and other relevant content. Such details and information about the service will help customers determine whether your offering is good for them. Furthermore, this helps the Salesforce AppExchange curator to categorize the listing in various business sectors such as marketing, sales, finance, etc.
You can build a single listing per component or app so that people easily find the reviews and do not get confused over many similar listings. With all these, your application services can attain higher ranks on the Salesforce app cloud.
Best Practices to Follow For Developing Apps in AppExchange
1. Analytics and Marketing
App listing is essential as it uplifts your value proposition skills, making your unique app stand out from the rest of the competition. Ensure that your application utilizes custom objects and look at the App Analytics before tracking your application. Get the details of your subscribers before delivering the queries. It helps you to find out attrition risks, enhance user experience and drive development decisions.
2. Join Partner Community
The community of Salesforce partners helps to connect Salesforce partners with your business. There you have to follow some simple steps to gain a license from the partner community. This is an efficient method to communicate with the entire Salesforce ecosystem via groups, webinars, and discussions to understand the best practices. By putting your queries on the platform, you can stay updated on new tools and features for partners. You can receive a development org for free.
3. Strategize Your App
When you begin your Salesforce AppExchange app development, first strategize how you want your application to be. Select whether you want Salesforce Lightning or Classic for your application. Also, shortlist all tools needed for developing the app. Every application on AppExchange goes through some security checks before proceeding for public listing. For securing the application, you should do a security review from the very beginning.
4. Security Review
You should secure customers’ data and gain their trust as it matters a lot. Security review helps in creating trust between customers and you. Each app on the platform has to go through a security review to ensure that everyone follows the security guidelines. While accessing the Salesforce AppExchange development services for your app, you should also adjust the application for security review during the development process. For assisting you in that, Salesforce provides several security resources for free to develop apps.
5. Package Your App
You must spin the primary org to develop the app and a new org to package to begin the creation process. You have to visit the Environment Hub application and click on Create Org to spin a new one. Spin the free Org to make it as the Development Org for creating an app. Then, spin another Development Org to make it a Packaging Org for packaging your application.
6. Offer Free Trials
Your prospects or targeted audience will mostly purchase your applications when they understand it is worth their money. It is an excellent practice for offering a free demo that will attract customers to utilize your app. It is a method that doubles the initial review method to know whether there are errors in the app or not.
7. Preparing the App for Listing
Ensure that you make a compelling listing that aids in attracting more prospects. Your AppExchange listing must include the app’s features with screenshots, demos, installs, and pricing. Also, add eye-catching images in dashboards and use SEO-rich keywords in the description.
8. Manage Application Licenses
Salesforce developers must acquaint themselves with various licensing options for distributing the solutions to a large audience. You can manage the app selling process and facilitate great customer support for retaining them.
All the practices mentioned above can benefit greatly in creating, publishing, and promoting an app on the AppExchange. Whether you are one customer or simply looking to create an app on Salesforce AppExchange, the support from Salesforce experts can help you get the best and achieve success through the platform.
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